About Us

Our Mission  

 

Genuwind Customs, a musician-owned and operated enterprise, is a research firm and product manufacturer committed to the highest quality, reliability, and design standards. They create custom music products for woodwind, brass, and orchestral string musicians. Featuring a team that uses the products they develop, they are comprised of designers with zero tolerance for mistakes. They aim to provide services that encapsulate the highest standards of innovation, precision, and customer satisfaction. Genuwind Customs has raised quality and aesthetic expectations since 2021, debuting in private commissions and bids. Quickly expanding, they founded their research division in 2022. They have since collaborated with and commissioned twelve major firms and universities, including the Tokyo Institute of Technology, U.C.L.A, U.S.C., M.I.T., and more.

Genuwind Customs was founded out of the frustration that modern enterprises neglect traditional research and development. Devoted to rectifying that problem, Genuwind Customs developed the brand with a focus on extensive research — a dedication that quickly proved Genuwind Customs an industry leader. Expanding their business past the private sector, they added consumer products to their portfolio in 2024.

As musicians themselves, Genuwind Customs creates each product with the working musician at the forefront. From the concept phase to packaging selection, each step undergoes community testing. The testing phases bring Genuwind Custom’s product developers close to the community — from students in the K-12 system to musicians in major symphonies. Today, Genuwind Customs continues to raise the bar in the music industry, combining technical advancement with bespoke designs for musicians who demand the best.

“We’re not another brand where you have to settle. We are committed to creating exceptional products that inspire musicians and push the limits of what’s possible. To us, every detail matters — from the quality of the materials to the craftsmanship and collaboration that goes into every design.”